ANALISIS MINAT MAHASISWA STIT DAN STEBIS KOTA PAGAR ALAM DALAM MENGGUNAKAN MOBILE BANKING

Abstract

This study aims to determine what influences the interest of STIT and STEBIS students in the city of
Pagar Alam in using mobile banking. It also aims to determine the factors that influence the interest
of STIT and STEBIS students in the city of Pagar Alam in using mobile banking. The research method
used in this study is a qualitative research method, the data sources used are primary and secondary
data sources, the population in this study is all students of STIT and STEBIS in the 5th semester of
the city of fence nature in 2021 a total of 56 students. The sampling technique in this study was
simple random sampling, so that the total sample was 29 students. Data collection techniques in this
study are observation, interviews, surveys supported by questionnaires, documentation. Data
analysis techniques in this study with data management techniques and data analysis. The results
of this study indicate that STIT and STEBIS students' interest in using mobile banking is a factor of
desire, need, knowledge, and attention. This is also supported by the results of interviews which
explain that usability, convenience and trust also affect the interest of STIT and STEBIS students in
Pagar Alam City in using mobile banking.
Keywords: Usefulness; Mobile Banking